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More About Us

Bawse Business Coaching Academy (BBCA) was founded by Kriti Shastry in 2019 with a vision to help coaches build their personal brands online, be their authentic selves & do what they love while creating the structure & financial freedom to thrive.


Too many people are too afraid to give themselves a chance to follow their passion & do what they love because they don't know how to go about it. BBCA is here to help passionate & determined coaches who want to do what they love by guiding them in navigating the online space & creating a profitable business.


BBCA provides all that you need to know to start an online business as a coach. It helps to redefine yourself & teaches you how to show up online as your most authentic self & attract your ideal clients to your business.


Currently, BBCA is run by its founder, Kriti Shastry, who is also the head coach.

Meet your Coach, Kriti!





Super passionate.


These are words used by her clients & students to best describe her.

Starting her career in the IT industry with a computer science degree, Kriti went from being a "bored-out-of-mind" software engineer to a 6 figure entrepreneur owning a fitness coaching business to business coaching.

Kriti believes in passion & perseverence.

"If you want something bad enough, you should be willing to give it your all & be patient. You can do ANYTHING that you set your mind to."

Having completely turned her life around through her online business, she launched Bawse Business Coaching Academy in 2019 with a vision to help coaches & freelancers create their personal brands online & pursue their passion while also achieving their financial goals.

In her free time, Kriti loves to dance, play with her pups (she has two!), go for coffee dates, read books & watch some girl-empowering netflix series!

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